The online beauty community is evolving as rapidly in the U.K. as it is stateside, with influencers’ preferences shifting...

Gifting wasn’t just a family affair this past holiday season: in December, beauty bloggers in the U.K. and France celebrated...

The impact of social media on beauty trends hasn’t slowed down overseas. Around the globe, makeup brands closed the decade...

Instagram’s continued relevance in the fashion world has allowed a myriad of niche style communities—including fast fashion...

You may have heard about Shiseido’s monumental $845 million acquisition of cult-favorite skincare brand Drunk Elephant in...

Social media has become an irreplaceable tool for makeup and skincare enthusiasts to discover beauty brands and products,...

August might be when Europe goes on holiday, but not every international beauty brand took a break. In the U.K., it was all...

Meet the U.K.’s other royals: the star beauty influencers driving conversation and momentum for their favorite brands. While...

In the U.S., influencer trips are old news. If you haven’t caught FOMO scrolling through tropical snapshots from one of the...

In 2019, we’ve seen a rise in social media conversation surrounding luxury beauty in the U.K. To get to the bottom of this...