In most years, as brands and influencers embrace spring and the beginning of summer, social media during Q2 is dominated by...

As influencers across Europe continued to shelter-in-place throughout April, the festivals and events that traditionally dominate...

With influencers and consumers across Europe sheltering in place in response to COVID-19, beauty bloggers provided much-needed...

In Q1, beauty brands, influencers, and consumers around the world navigated a time of disruptive change. While January and...

Who can resist shiny, new makeup? In February, several top brands in the U.K. and France galvanized the beauty community with...

January saw top beauty brands in the U.K. and France deploy a diverse range of influencer marketing strategies, including...

Orchestrating a successful product launch is no easy task—especially in France, where a small, tight-knit influencer network...

Gifting wasn’t just a family affair this past holiday season: in December, beauty bloggers in the U.K. and France celebrated...

The impact of social media on beauty trends hasn’t slowed down overseas. Around the globe, makeup brands closed the decade with...

August might be when Europe goes on holiday, but not every international beauty brand took a break. In the U.K., it was all about...