While Neiman Marcus did not place within the Top 10, the retailer’s 91% month-over-month EMV increase far outpaced the Top 10’s 15% average MoM growth. Moreover, Neiman Marcus enjoyed significant MoM increases in community size (41%) and post count (57%). In March, the retailer celebrated the grand opening of its first NYC flagship location at Hudson Yards. Celebrities including Whoopi Goldberg (@whoopigoldberg on Instagram) and model Madison Headrick (@madison.headrick) attended the opening, which featured performances by Liza Minnelli and Charli XCX (@charli_xcx), and onstage “draping” by Zac Posen (@zacposen). In all, mentions of “Hudson Yards” or “@hudsonyards” collectively contributed $648.6k of Neiman Marcus’ $3.8M EMV total for March. In addition, Neiman Marcus partnered with Paper Magazine (@papermagazine on Instagram) for the retailer’s skateboard-themed spring 2019 menswear campaign, which included a branded half-pipe pop-up at Neiman Marcus’ Beverly Hills location. Actor Cole Sprouse (@colesprouse), who starred in the campaign, generated $432.7k EMV in March as Neiman Marcus’ No. 1 ambassador.
Find out which brands made the Fashion Retailers Top 10 this month!
Tribe Top 10, our monthly publication series, ranks the top beauty and fashion brands in earned media performance and reveals exclusive insights into trending content, products, and brands. We publish, and work with brands, in Cosmetics, Skincare, Haircare, Luxury, Non-Luxury Fashion, and Fashion Retailers in the U.S., as well as in 13 international markets. Visit TribeDynamics.com for full access to our reports.
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