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Boxycharm’s March Box Sparks Conversation About Brands Outside Top 10

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Screen Shot 2019-05-01 at 11.35.46 AM


Screen Shot 2019-05-01 at 11.35.46 AMBrands like Wander Beauty and Cover FX experienced notable month-over- month EMV growths, buoyed by the inclusion of their products in March’s Boxycharm box. Wander Beauty’s $4.9M EMV marked a 67% MoM increase, while Cover FX’s $9.5M EMV represented a 33% MoM growth. Mentions of “Boxycharm” drove $2.8M EMV for Cover FX and $2.2M EMV for Wander Beauty, with #Boxycharm featuring in a respective 24% and 16% of Wander Beauty’s and Cover FX’s March posts. Influencer makeup looks using the March Boxycharm products ranked among both Wander Beauty’s and Cover FX’s top posts this month. For example, makeup blogger Zoë Apple’s (@makeupslay.zoe on Instagram) Boxycharm tutorial video ($125.7k EMV) and beauty guru Sadia’s (@sadiaslayy) royal blue-themed look ($71.6k EMV) ranked among both brands’ top 15 pieces of content.
Find out who made the Top 10! 

Tribe Top 10, our monthly publication series, ranks the top beauty and fashion brands in earned media performance and reveals exclusive insights into trending content, products, and brands. We publish, and work with brands, in Cosmetics, Skincare, Haircare, Luxury, Non-Luxury Fashion, and Fashion Retailers in the U.S., as well as in 13 international markets. Visit for full access to our reports.

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