Despite not ranking in the Top 10, Marc Jacobs delivered one of luxury fashion’s signature April moments, when brand founder Marc Jacobs married his longtime partner Char Defrancesco in a New York ceremony.
The reception at The Grill was attended by luminaries from the worlds of beauty and entertainment, who documented the event across a range of social channels. Members of the Marc Jacobs brand family, including Gigi Hadid (@gigihadid on Instagram), Emily Ratajkowski (@emrata), and Victoria Beckham (@victoriabeckham), posted heartfelt messages to the happy couple, thanking Jacobs for including them in such a special day and complimenting the wedding’s tasteful decor and playful menu. #MarcAndCharsWedding collected $972.2k EMV as the brand’s top April hashtag, with style icon Naomi Campbell (@naomi) inspiring $235.1k EMV across four mentions as the tag’s No. 1 ambassador. Thanks largely to content creation surrounding the nuptials, Marc Jacobs enjoyed a 50% month-over-month growth, powering $7.2M EMV in all.
Read the full report to view April's rankings in Luxury fashion!
Tribe Top 10, our monthly publication series, ranks the top beauty and fashion brands in earned media performance and reveals exclusive insights into trending content, products, and brands. We publish, and work with brands, in Cosmetics, Skincare, Haircare, Luxury, Non-Luxury Fashion, and Fashion Retailers in the U.S., as well as in 13 international markets. Visit TribeDynamics.com for full access to our reports.