Just because #HotGirlSummer is over doesn’t mean Instagram’s fashionistas are done having fun. Sweater weather is here, and influencers are trading in their crop tops and sundresses to bundle up for fall. Let’s take a look at some of the top clothing brands that won over fashion bloggers—and saw significant Earned Media Value (EMV) growth—this October.
Fashion Nova staged a Halloween takeover this month. The fast fashion brand, known for its party-ready apparel, was a go-to for influencers’ Instagrammable Halloween costumes. Fashion bloggers like Ana Cheri flaunted Fashion Nova’s flirty pieces across several posts showcasing their trendy looks, helping #Halloween rank among the brand’s top October hashtags. This spooky content contributed to Fashion Nova’s 6% month-over-month EMV bump, which secured the brand’s No. 1 ranking in the Top 10.
Denim is an autumn staple—so it’s no surprise Levi’s benefited from a seasonal EMV boost in October. The All-American clothing brand made its first Top 10 appearance since May thanks to a flurry of #FallFashion content from style influencers like Jaime Shrayber, who paired Levi’s jeans with oversized sweaters in their cozy October getups. Levi’s posted a $10.0M EMV October total, representing a solid 9% MoM increase.
SheIn & Calvin Klein
While Fashion Nova took over Halloween, SheIn and Calvin Klein deemed October anniversary season. Both brands celebrated birthdays this month, with SheIn turning 11 and Calvin Klein hitting 50. SheIn invited its influencer family to join the celebration, encouraging loyal content creators to flaunt the brand’s pieces in outfit posts tagged #SheIn11Years. Meanwhile, Calvin Klein (the king of risqué photoshoots) tapped celebrities including Hailey and Justin Bieber for an intimate shoot promoting the label’s underwear. Participants shared campaign content in high-impact posts tagged #CK50, the brand’s No. 2 EMV-driving hashtag behind #MyCalvins. SheIn enjoyed a Top 10-leading 21% MoM EMV surge, while Calvin Klein saw a 32% MoM boost.
From Halloween to brand anniversaries, October’s top clothing brands knew how to ring in fall in style. To read more about the influencer marketing campaigns that helped these and other top fashion brands grow their EMV this month, download our October Apparel TTT here.
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