Check out our data and insights in Glossy's article, "Why Governors Ball is attracting beauty sponsorships."
"...OGX saw over 20 million impressions from Governors Ball in 2018, and Wajih expects that to be higher this year with the implementation of the OGXperts. The timely ambassador program launch extends the hair-care brand’s learnings from last year’s event, when it saw lifestyle influencer Christine Bibbo Herr (nearly 30,000 Instagram followers) drive $5,500 of earned media value with six pieces of content for OGX between May and June, per Tribe Dynamics..."
Read the full article here!
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