May 20, 2019
These two Haircare brands stole the show at Coachella
The Coachella Valley Music & Arts Festival once again inspired influencers to flaunt their #FestivalHair on Instagram,...
June 6, 2019
Check out our data and insights in WWD's article, " What Is Going On With U.S. Makeup Sales?"
"But several industry sources remained skeptical that makeup is poised for an immediate comeback, noting that the beauty category is cyclical.
“Historically, there has been a pendulum between makeup and skin care where [consumers] fluctuate in terms of…spend. They’ll spend a lot of money on makeup, and then they all break out and then they spend on skin care,” said Conor Begley, cofounder of influencer data agency Tribe Dynamics. Tribe tracks what beauty influencers are talking about, and lately, they’re talking less about makeup, Begley said.
“We have seen a slowdown in social content year-over-year,” Begley said. “If you look across the top 50 brands, it’s about a 3 percent decline in makeup.”'
Read the full article here!
Check out our data and insights in Glossy's article, "Why Governors Ball is attracting beauty sponsorships."
January saw top beauty brands in the U.K. and France deploy a diverse range of influencer marketing strategies, including...
Tribe Dynamics provides iconic brands the full picture of their influencer marketing programs through industry-leading data and influencer marketing analytics solutions. We work with brands, retailers, and agencies across industries—from beauty to entertainment—so let’s get in touch to see if we’re the right fit for you!
“Working with Tribe Dynamics over the past 5+ years has been a true partnership in every sense of the word. The sophistication in their data is unmatched in the industry, and the level of insight in their analysis has become indispensable for any marketer in the beauty space today. They’re truly best-in-class.”
"Tribe Dynamics' influencer marketing platform provides a holistic view of our ambassadors as well as hard data that proves their importance to company leadership."
