Sign In

iHeartRadio Awards, Women of Worth Gala Drive Momentum for L'Oréal Paris Haircare

Beauty TTT's Haircare
Screen Shot 2019-05-01 at 11.49.48 AM

Screen Shot 2019-05-01 at 11.49.48 AMFollowing a February absence, L’Oréal Paris Haircare rejoined the Top 10 at No. 9 this month with $2.8M EMV. The brand’s 38% month-over-month EMV growth largely stemmed from a variety of activations and product promotions. For example, actress Elle Fanning (@ellefanning on Instagram) tagged L’Oréal Paris Haircare in her look for the iHeartRadio Awards, while Aja King (@ajanaomi_king) chronicled her attendance at the brand’s Women of Worth gala. Elle and Aja drove a respective $105.1k and $51.4k EMV after not posting about the brand in the previous month. L’Oréal Paris Haircare’s top ambassador was model and frequent brand partner Iskra Lawrence (@iskra), whose $320.4k March EMV total represented a 267% increase from her $87.4k last month. Iskra featured the brand in six March posts, including various photoshoot looks and a promotion of L’Oréal Paris Haircare’s ongoing campaign with youth organization The Prince’s Trust.
L’Oréal Paris Haircare also saw a boost from its EverPure Moisture Line, which garnered $230.9k EMV as the brand’s No. 2 collection behind Colorista ($424.8k). EverPure gained steam via sponsored posts in which influencers touted the collection as part of their haircare routines. Though 37 ambassadors featured EverPure in their March content, the advertorial nature of the posts limited their authenticity.

Find out which brands made the Haircare Top 10!


Tribe Top 10, our monthly publication series, ranks the top beauty and fashion brands in earned media performance and reveals exclusive insights into trending content, products, and brands. We publish, and work with brands, in Cosmetics, Skincare, Haircare, Luxury, Non-Luxury Fashion, and Fashion Retailers in the U.S., as well as in 13 international markets. Visit for full access to our reports.

Read More

Related Articles

Primers, Mists, and Vitamin C: What’s Trending in Skincare Right Now

Last summer, Tribe Dynamics conducted a deep dive into the top cosmetics products from the top cosmetics brands, highlighting...


Henkel Acquires Cult-Favorite Curly Hair Brand DevaCurl

Adding to the growing list of exciting beauty acquisitions in 2019, German chemical and consumer goods corporation Henkel...

In the news Haircare

Why Workout Clothes Are All Over Instagram Right Now

With New Year's resolutions around the corner, it’s no surprise influencers spent December gearing up to hit the gym—and ...

TTT's Fashion

Ready to unlock your brand’s influencer marketing potential?

Tribe Dynamics provides iconic brands the full picture of their influencer marketing programs through industry-leading data and influencer marketing analytics solutions. We work with brands, retailers, and agencies across industries—from beauty to entertainment—so let’s get in touch to see if we’re the right fit for you!

“Working with Tribe Dynamics over the past 5+ years has been a true partnership in every sense of the word. The sophistication in their data is unmatched in the industry, and the level of insight in their analysis has become indispensable for any marketer in the beauty space today. They’re truly best-in-class.”

Mehdi Mehdi, Chief Digital Officer,
Rare Beauty

"Tribe Dynamics' influencer marketing platform provides a holistic view of our ambassadors as well as hard data that proves their importance to company leadership."

Joy Findeisen, Brand Relations and Digital PR Manager,