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Christina Vasiliou

The Global Influencer Campaigns Behind August’s Top Makeup Brands

The days are starting to get shorter, which means Instagrammers everywhere are getting their fall photo presets ready to...

TTT's

Guide to Earned Media Value (EMV): What It Is and How to Use It

Earned Media Value, or EMV, measures engagement with social media content about a brand that is created by a third party....

How Top Makeup Brands Beat the Summer Influencer Slowdown

As influencers and eyeballs moved away from Instagram feeds and onto the beach for #HotGirlSummer, the leading beauty brands...

Beauty TTT's

Evolving Your Influencer Strategy Using Influencer Affinity (Not Follower Count!)

A how-to guide on segmenting your influencer community into Retained Fans, New Fans, Potential Fans, and Lost Fans based on...

Three Ways These British Brands Are Winning the Fast Fashion Race

We’re not sure if there’s something in the water up there, but Manchester is proving the birthplace for hyper-successful, fast...

Fashion

These Luxury Beauty Hero Products Are Stealing the Show in the UK

In 2019, we’ve seen a rise in social media conversation surrounding luxury beauty in the U.K. To get to the bottom of this...

Beauty UK

Tribe Top 10: Luxury Beauty Vies for Coverage at Cannes Film Festival

Every May, we’ve come to expect L’Oréal Paris’ dominant presence at the Cannes Film Festival, and while the brand did not...

Beauty TTT's

Instagram: The Powerful Incubator for Apparel and Lifestyle Brands

Instagram hasn’t just fueled the rise of the entire influencer marketing industry. It’s the catalyst for the development of...

Fashion

Has Coachella lost its cool?

This April, few beauty brands held the large influencer activations at the Coachella Valley Music and Arts Festival that have...

Beauty TTT's

Ready to unlock your brand’s influencer marketing potential?

Tribe Dynamics provides iconic brands the full picture of their influencer marketing programs through industry-leading data and influencer marketing analytics solutions. We work with brands, retailers, and agencies across industries—from beauty to entertainment—so let’s get in touch to see if we’re the right fit for you!

“Working with Tribe Dynamics over the past 5+ years has been a true partnership in every sense of the word. The sophistication in their data is unmatched in the industry, and the level of insight in their analysis has become indispensable for any marketer in the beauty space today. They’re truly best-in-class.”

Mehdi Mehdi, Chief Digital Officer,
Rare Beauty

"Tribe Dynamics' influencer marketing platform provides a holistic view of our ambassadors as well as hard data that proves their importance to company leadership."

Joy Findeisen, Brand Relations and Digital PR Manager,
Benefit