While summer began to wind down in September, the top makeup brands picked up steam. We saw some pretty dramatic...

One of the most frequent recommendations Tribe Dynamics gives our customers is to have an “always on” approach to personalized...

The days are starting to get shorter, which means Instagrammers everywhere are getting their fall photo presets ready to...

Earned Media Value, or EMV, measures engagement with social media content about a brand that is created by a third party....

As influencers and eyeballs moved away from Instagram feeds and onto the beach for #HotGirlSummer, the leading beauty brands...

A how-to guide on segmenting your influencer community into Brand Champions, Recent Fans, Previous Fans, and Potential Fans...

We’re not sure if there’s something in the water up there, but Manchester is proving the birthplace for hyper-successful, fast...

In 2019, we’ve seen a rise in social media conversation surrounding luxury beauty in the U.K. To get to the bottom of this...

Every May, we’ve come to expect L’Oréal Paris’ dominant presence at the Cannes Film Festival, and while the brand did not...

Instagram hasn’t just fueled the rise of the entire influencer marketing industry. It’s the catalyst for the development of...