Chances are, you didn’t meet your best friend yesterday—and you probably didn’t find your most passionate brand advocate...

For fashion brands, the New Year is ripe with content creation opportunities: luxury houses gear up for Fashion Month, while ...

Orchestrating a successful product launch is no easy task—especially in France, where a small, tight-knit influencer network...

The online beauty community is evolving as rapidly in the U.K. as it is stateside, with influencers’ preferences shifting...

Every fashionista knows that styles shift quickly—and so do the cultural moments that fashion brands leverage to reach new...

Gifting wasn’t just a family affair this past holiday season: in December, beauty bloggers in the U.K. and France celebrated...

The impact of social media on beauty trends hasn’t slowed down overseas. Around the globe, makeup brands closed the decade...

With New Year's resolutions around the corner, it’s no surprise influencers spent December gearing up to hit the gym—and ...

Welcome to 2020. The 2010’s are over, and there are plenty of fads we’re happy to leave in the past decade (remember when hair...

The holiday shopping season was in full swing in November, and clothing brands ranging from fast fashion to activewear vied...