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April was the first full month that many countries practiced social distancing measures, and while we got a taste of how these restrictions impacted social media in late March, we remain committed to reporting the ongoing effects that COVID-19 has on the influencer marketing space. This month, we updated our research to reflect April as well, and included an additional content topic analysis to understand how often influencers are using various keywords directly related to, and tangentially related to, COVID-19 and its impact on everyday life.
March brought a rapidly changing economic and personal landscape as the global COVID-19 pandemic forced countries to enact widespread stay-at-home orders. Rather than continuing with our typical Tribe Top 10 format, we combined our Beauty, EMEA, and Fashion TTT’s into a single report to depict more broadly how social engagement across verticals and markets changed in March, and how influencers, brands, and audiences have begun to navigate and cope with our “new normal.”