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Your Influencer Marketing Strategy Planning Kit

We know how difficult it can be to craft an always-on influencer marketing strategy that not only supports your brand's goals but seamlessly evolves with your brand as it grows. Armed with the expertise of working with the most successful lifestyle brands in the influencer space, we've identified the most impactful strategies for brands looking to establish or level-up their influencer strategy and included them in this free Influencer Marketing Strategy Planning Kit.

This curated set of Tribe Dynamics' influencer marketing strategy guides, industry research insights, and planning templates will help you build and execute a rock solid influencer strategy.

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See what's included in the kit

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Planning for Unprecedented: A 2021 Strategic Planning Worksheet

We know you don’t need us to tell you that 2020 was a total rollercoaster. To help teams better navigate their annual planning period with the events of last year in mind, we created this simple worksheet that encourages you to reflect on how 2020 impacted your influencer program and apply those learnings to your 2021 strategy.

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How to Build an Influencer Community

With an influencer space that is constantly evolving (especially in 2020!), it can be hard to always feel confident that your marketing strategy is keeping up. This strategic guide provides stability and direction for any brand looking to build and grow their online community—built around four main steps every influencer marketer must take to foster a robust and sustainable community of brand champions!

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2020 Influencer Marketing Trends Report

In July 2020, Tribe Dynamics conducted a survey of over 60 brands and more than 250 influencers, and then analyzed the results. This market research report covers important industry trends and takeaways including how brands and influencers are using TikTok and IG Stories, the evolving role of sponsored relationships in influencer programs, COVID-19's impact on the space, and brand and influencer DEI initiatives.

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Guide to Influencer Marketing Strategy in 2020 (and Beyond)

Our Influencer Marketing Strategy Guide is a must-read when crafting your 2021 strategy, especially given the changes we all experienced throughout 2020. Key concepts include how to segment your influencer community to increase the impact of your outreach, how to determine whether an influencer is a good fit for your brand using engagement data, and lots more!

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TikTok Marketing Playbook

If 2020 taught us anything about social media, it’s that TikTok should be top-of-mind when you're planning your 2021 strategy. To help brands feel equipped to take on this new digital marketing territory, we’ve laid out what works on a platform that can be so highly unpredictable, and how brands can successfully implement these takeaways in their strategies.

Ready to unlock your brand’s influencer marketing potential?

Tribe Dynamics provides iconic brands the full picture of their influencer marketing programs through industry-leading data and influencer marketing analytics solutions. We work with brands, retailers, and agencies across industries—from beauty to entertainment—so let’s get in touch to see if we’re the right fit for you!

“Working with Tribe Dynamics over the past 5+ years has been a true partnership in every sense of the word. The sophistication in their data is unmatched in the industry, and the level of insight in their analysis has become indispensable for any marketer in the beauty space today. They’re truly best-in-class.”

Mehdi Mehdi, Chief Digital Officer,
Rare Beauty

"Tribe Dynamics' influencer marketing platform provides a holistic view of our ambassadors as well as hard data that proves their importance to company leadership."

Joy Findeisen, Brand Relations and Digital PR Manager,
Benefit