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Built for The Lifestyle Brand


Connecting the dots between digital marketing and revenue...

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Built for The Lifestyle Brand


Connecting the dots between digital marketing and revenue...

Software

Influencer Relationship Management

Influencer Identification

Competitive Reporting

Proprietary Data and Analytics 

Performance Benchmarking

Strategy

Industry Specific Expertise

Revenue Focused Recommendations

 
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Partners


Leading Brands in the Beauty, Fashion, and Lifestyle Industries

Partners


Leading Brands in the Beauty, Fashion, and Lifestyle Industries

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Tribe tracks and measures content creation and engagement across 50,000 beauty, fashion and lifestyle influencers using a metric called Earned Media Value (EMV). EMV quantifies the value of social word-of-mouth among digital content creators who influence purchasing decisions — and according to Tribe it can predict future revenue growth and market share.
— The Business of Fashion
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LVMH has hired San Francisco-based Tribe Dynamics to identify and interact with “influencers”—those who talk about LVMH’s brands on social networks, ranging from celebrities to people with just a few hundred followers on Instagram.
— The Wall Street Journal
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Tribe Dynamics’... EMV report ranks third-party retailers by its estimated value of publicity gained through digital media and correlating engagement levels. The measurements apply a dollar value to each piece of content, based on the perceived digital word-of-mouth to brands within the industry.
— Women's Wear Daily
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Advanced Market Insights


Based on Industry Specific Data

Advanced Market Insights


Based on Industry Specific Data

 
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Tribe Top 10

A series of installments featured monthly in CEW Beauty Insider that utilize Tribe Dynamics Proprietary Data to provide a big picture understanding of digital trends within the beauty industry. 

Cosmetic Executive Women, Inc. (CEW) is a global, nonprofit professional organization with 8,000 global members, both men and women, from over 2,250 companies in the beauty and related industries.


Digital Pulse with Tribe Dynamics

Tribe Dynamics' proprietary data and digital expertise are featured on an ongoing basis by WWD and Beauty Inc. Collaborations have highlighted measurement of social influence, in addition to larger scale digital trends within the Beauty, Fashion, and Lifestyle industries.

WWD and Beauty Inc are the premier trade publications in the executive fashion and beauty spaces respectively. 

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Let's Get Together


We Live in San Francisco, but Love NY, LA, Paris + London

Let's Get Together


We Live in San Francisco, but Love NY, LA, Paris + London