Our Holistic Approach to Driving Offline Revenue
through Earned Media...
Stage 1 - Identify
Influencer Identification and Monitoring
Identification or expansion of influencer networks utilizing Tribe Dynamics Proprietary EMV Index of Lifestyle Influencers.
Tribe Dynamics Ambassador Relationship Management Platform (ARM): Designed to help brands manage and track valuable ambassador relationships.
Stage 2 - Drive
Performance Tracking and Competitive Reporting
Data and in depth analysis of your brand’s earned media performance relative to competitors with monthly or quarterly reports.
- Earned Media Value (EMV): Tribe Dynamics algorithm for determining the dollar value of earned media content. Validated with offline revenue data.
Stage 3 - Evaluate
Earned Media Strategy and Action Plan
Brand-specific report review and recommendations
- Creation of a tailor-fit Earned Media Strategy to improve future performance