The Brandscape from Tribe Dynamics

Where Innovation meets Expertise

Our unique collection of research featuring our most recent discoveries and insights, based on our earned media performance data and digital marketing expertise. Topics will range from industry-specific to and larger-scale digital marketing trends to help you stay ahead of the curve. 

1st Report: September 2014


Over the course of a few months, we surveyed approximately thirty 
top U.S. beauty brands for insight into how brands were planning to 
allocate their resources for digital in the year ahead.

As a corollary to this research, we synced our EMV data with sales 
figures provided by The NPD Group to better understand the ROI of 
digital initiatives.

The results of our research follow.