SUPPORTING THE INFLUENCER COMMUNITY

The most effective brand-influencer relationships are mutually beneficial: while the influencer provides consistent exposure for the brand and its products, the brand supports the influencer in their career aspirations. Beyond paid sponsorships, product sends, or invites to parties, beauty and fashion brands have found more creative methods of supporting influencers and thus engendering long-term loyalty. In this report and webinar, we explore five innovative, proven, and adaptable ways brands can support their influencer communities and generate exciting content.

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