NYX Success Story

-shift from traditional to digital

- how nyx used that digital to rise in the ranks

- correlation between EMV and Revenue 

We noticed this, here are solutions to replicate this success! 

Our Holistic Approach to Driving Offline Revenue

through Earned Media...




Influencer Identification and Monitoring

  1. Identification or expansion of influencer networks utilizing Tribe Dynamics Proprietary EMV Index of Lifestyle Influencers.

  2. Tribe Dynamics Ambassador Relationship Management Platform (ARM): Designed to help brands manage and track valuable ambassador relationships.

  3. Insights


Competitive Reporting


Performance Tracking and Competitive Reporting 

  1. Data and in depth analysis of your brand’s earned media performance relative to competitors with monthly or quarterly reports.

  2. Earned Media Value (EMV): Tribe Dynamics algorithm for determining the dollar value of earned media content. Validated with offline revenue data. 

Influencer MarketinG StrateGY

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Earned Media Strategy and Action Plan 

  1. Brand-specific report review and recommendations

  2. Creation of a tailor-fit Earned Media Strategy to improve future performance

Download: Services & Pricing


France, Germany, UK, Brazil, Korea,
Japan, Australia

Canada, Mexico, Spain, Italy, Russia,
Gulf Countries