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Built for Lifestyle Brands


Connecting the dots between digital marketing and revenue

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Built for Lifestyle Brands


Connecting the dots between digital marketing and revenue

 
 

Driving Offline Revenue through Earned Media...

 
 

 
 
 

IDENTIFY - Influencer Identification and Monitoring (Influencer Software)

  1. Identification or expansion of influencer networks

  2. Ambassador Relationship Management (ARM): Proprietary platform designed to help brands manage and track valuable ambassador relationships

 
 

 
 

 

DRIVE - Performance Tracking (Data, Analysis, EMV)

  1. Data and in depth analysis of your brand’s earned media performance relative to competitors with monthly or quarterly reports.

  2. Earned Media Value (EMV): Tribe Dynamics algorithm for determining the dollar value of earned media content
 
 

 
 
 

 

EVALUATE - Earned Media Strategy and Action Plan  (recommendations, solutions, consulting)

  1. Brand-specific report review and recommendations

  2. Creation of tailor-fit Earned Media Strategy to improve future performance
 
 
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Competitive Reporting


Individual Brand and Corporate Earned Media Performance

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Competitive Reporting


Individual Brand and Corporate Earned Media Performance

 
 

Benchmarking Brand Performance 

Comprehensive data and analysis used to assess brand earned media performance relative to competitors:

  1. Performance evaluated at campaign, category, and product levels.

  2. Evaluate performance versus competitive set over time with trending EMV data.

  3. Utilize trending performance data as a predictor of future performance.