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Operationalize your influencer program


through advanced software and proprietary data

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Operationalize your influencer program


through advanced software and proprietary data


Identify

 

Utilizing Tribe’s Proprietary Index of Lifestyle Influencers

  1. Identify and reach out to ideal new influencers with contact information and social profiles across all major networks - Youtube, Instagram, Blogs, Twitter, Pinterest, Facebook.

  2. Re-engage your existing influencers and influencers that are talking about your competitors to strengthen relationships and capture share of voice within your industry.

 

Stage 2 - Manage

 

Utilizing Tribe’s Influencer CRM and Campaign Tracking

  1. Manage relationships and track ALL influencer campaigns utilizing Tribe’s proprietary Influencer Relationship Management software.

  2. Track mentions of your brand by influencers across all major social networks through Tribe’s proprietary natural language and machine learning technologies.

  3. Utilize Tribe’s proprietary Earned Media Value (EMV) algorithm for determining the dollar value of earned media content generated by your influencers. Research validated with offline revenue data provided by The NPD Group.

 

Stage 3 - Benchmark

 

Utilizing Tribe’s Comprehensive Competitive Dashboard

  1. Select your top 5, 10, or 15 competitors to benchmark their Earned Media Value (EMV) performance by region, identify their top influencers, and track the top content created about them by the influencer community.

  2. Select from over 3,000 lifestyle brands globally that are monitored across the top 300,000 lifestyle influencers in 16 different markets.

  3. Tribe’s competitive data is built with proprietary enterprise grade data science technologies that filter spam hashtag content, identify natural language brand mentions, separate sponsored content, and split data accurately by region.

 

Download: Services & Pricing

 

USA
 

France, Germany, UK, Brazil, Korea,
Japan

Canada, Mexico, Spain, Italy, Russia, Australia, 
Gulf Countries

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Who Should Work With Us


and who should not

Who Should Work With Us


and who should not

 

Passion driven brands

The lifestyle brand of today has hundreds to thousands of influencers creating content about them annually and it is having a dramatic impact on their market share.

We help the PR, communications, and marketing departments at emerging and established brands in passion driven industries (beauty, fashion, travel, fitness) to scale and operationalize their internal influencer programs. Utilizing our software, data, and industry expertise to discover new influencers, measure all initiatives (PR giftings, events, collaborations), and benchmark performance versus their competitors.

Read our latest beauty and fashion brand insights

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Brands

 

 
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Retailers

Retailers who carry those brands

Brands and influencers have larger voices today than they’ve ever had before and it is having an impact on brand’s success in the retail landscape.

We help the merchandising and brand marketing teams to measure their brand portfolio performance within the influencer space and to track all of the content their brands are creating about the retailer.

Read our report on the beauty retailer space

 

 

Agencies that support those brands

Brand teams can’t do it all. That’s where our preferred agency partners come into play.

Whether it’s helping throw an event, putting together a PR gifting, or creating a brand ambassador program, we help to connect brands with the agencies that will help them drive growth and we help agencies to measure their campaigns in the same language the brands are utilizing.

If you’re interested in being a preferred partner shoot us a message

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Agencies

 
 
 

 
 
 

Who we’re a bad fit for

Brands who are infrequently talked about online (toothpaste, insurance, armored cars, payday loans). It’s not that we don’t love you (well, maybe other than payday loans), but our software just isn’t built for you.