smaller scale INFLUENCER activations

From Revolve’s three-day Coachella extravaganza to Tarte’s lavish #TrippinWithTarte getaway series, top-earning beauty, fashion, and lifestyle brands continue to rely on branded activations to bolster their relationships with influencer squads and encourage high-engagement content creation. However, these glitzy events and high-profile guest lists beg the question: how can smaller brands play in the space and inspire sustained enthusiasm from their supporters?

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