La Mode Monthly - Installment 26

26TH INSTALLMENT - JANUARY 2015

SKINCARE

Highlights 

  1. January's Top 10 brands in Skincare
  2. The Top 10 Earned Media Performance by Channel
    • Clarins, YouTube, Product Duality
    • La Mer, Celebrity Ambassadors, and Influencer Communities
    • Olay, Instagram, and Sponsorship
  3. Trending Earned Media
    • Transitioning into the New Year
  4. Reconciling Millennial Appeal and Brand Identity