La Mode Monthly 18th Edition


La Mode Monthly - Installment 18

18th Installment - September 2014

Highlights 

  1. The Building of MAC's Brand Equity: Brand Salience and Resonance
  2. Trending Earned Media Performanc
    • Part I: Overall Performance, Q3
      • 1.1 Top Performers
      • 1.2 The Democratization of Influencer
    • Part II: Trending Earned Media Terms