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Beachwaver Adds Full Hair-Care Range

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"Undaunted, she and her sister Erin Potempa Wall charged ahead launching the Beachwaver, which frequently sells out on QVC, sits at the top 10 of prestige best-sellers on Amazon (according to Tribe Dynamics) and has been singled out by Ulta Beauty executives as a shopper favorite.”

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Origins re-enters cosmetics category with lip color and pop-up push

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"Origins has been a fairly bright spot for Estée Lauder Companies, which reported a net sales increase of 16 percent for the company for the 2018 fiscal year. It called out the beauty brand as a key driver in the business’s skin-care net sales, along with Estée Lauder, La Mer and Clinique. Additionally, Origins ranked seventh in Tribe Dynamics’ earned media value report for March with $2.7 million in EMV, which is a 181 percent year-over-year increase. Origins EMV was also high in April with $2.3 million around the brand’s #GreenThePlanet social campaign."

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Anastasia Beverly Hills, Farsali, Brazilian Bond Builder Top Tribe Dynamics’ Earned Media Value Report

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"Anastasia Beverly Hills topped the Tribe Dynamics earned media value color cosmetics report for February.

The brand recorded $105.1 million in earned media value, flat from the previous year. Its earned media value can also be attributed to the pre-launch of the brand’s collaboration with influencer Amra Olević. The highlighter in the collaboration collected $14.9 million in earned media value with content from 929 influencers."

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Lauder Focuses on Retail and Hair With New Executive Hires

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"During a recent interview, Lauder ceo Fabrizio Freda spoke of the company’s strategy to leverage influencer marketing more effectively in the hair-care category, which was the fastest-growing beauty segment tracked by influencer analytics firm Tribe Dynamics in 2017. “Both Aveda and Bumble are becoming much more social media active,” he said. The other part of Lauder’s hair strategy includes “creating a high level of loyalty” to the products in its brands’ portfolios with superior product quality, Freda said."

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