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"Revolve, which recently filed for an IPO and generated sales of $400 million last year, has never been a brand to highlight diversity, but whether or not that has had an effect on its sales is unclear. Revolve’s earned media value (EMV) dropped during the controversy to the brand’s lowest for the year, at $83.8 million, according to the marketing technology firm Tribe Dynamics. A spokeswoman for Tribe said that cannot be solely attributed to the controversy, however, but “to the natural ebb and flow of events and campaigns.” And the dip was temporary: Revolve’s EMV bounced back to more than $140 million in each of the subsequent two quarters."

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