"To gather the results, Tribe discerned top brick-and-mortars and online retailers and evaluated earned media value metrics, ambassador loyalty and posted content between January and March of this year."
"Recent, previously unannounced investments have included Tribe Dynamics, an influencer data platform that ties “earned media”—press coverage or other content placements that weren’t paid for by the advertiser—to sales."
"Retailers and brands honed in on influencer activations during April, Tribe Dynamics’ Earned Media Value report confirmed."
"Marketing firm Tribe Dynamics created a metric called “Earned Media Value,” (EMV) which estimates how much brands save through organic social media posts."
"LVMH has hired San Francisco-based Tribe Dynamics to identify and interact with “influencers”—those who talk about LVMH’s brands on social networks, ranging from celebrities to people with just a few hundred followers on Instagram."
"Capitalizing on this trend, brands like NYX Cosmetics have jetted to the forefront by building a community around artistic expression, with Tribe Dynamics ranking NYX fourth in terms of earned media value and social media growth in January 2017."
"Tribe Dynamics’ March EMV report ranks third-party retailers by its estimated value of publicity gained through digital media and correlating engagement levels. The measurements apply a dollar value to each piece of content, based on the perceived digital word-of-mouth to brands within the industry."
"Tribe Dynamics, a marketing technology company for lifestyle brands, reports that NYX was in the top five cosmetics brands for March 2017 when it comes to earned media value — a benchmark metric which determines the earned publicity through digital word-of-mouth."
"The Tribe Dynamics' report quantifies the estimated value brands gain through digital media."
"In February of this year Tribe Dynamics’ monthly earned media value report, which highlights the top luxury brands, third-party retailers’ and non-luxury brands’ accrual of digital media and respective engagement, saw Zara, Gucci, Asos and Adidas taking top positions in the rankings. Burberry didn't make it in the top ten."