"According to Tribe Dynamics, 90 percent of brands have increased their earned media budget (which includes influencer marketing) in the past five years."
"For Tribe Dynamics’ January color cosmetics report in France, NYX Professional Makeup earned the top spot with $3.6 million, a 111 percent year-over-year increase. Too Faced Cosmetics followed in second with $3.2 million and MAC was third with $2.4 million."
"During a recent interview, Lauder ceo Fabrizio Freda spoke of the company’s strategy to leverage influencer marketing more effectively in the hair-care category, which was the fastest-growing beauty segment tracked by influencer analytics firm Tribe Dynamics in 2017. “Both Aveda and Bumble are becoming much more social media active,” he said. The other part of Lauder’s hair strategy includes “creating a high level of loyalty” to the products in its brands’ portfolios with superior product quality, Freda said."
"The brand consistently rates as among the most mentioned luxury brands on social media, according to Tribe Dynamics, which tracks online buzz."
"A new report from TribeDynamics found that, at $6.3 million, the brand’s earned media value saw a 54 percent year-over-year increase in 2017. It is followed by other brands that rely largely on social media for growth, including new entrant Farsali, which grew 86 percent year-over-year to $4.7 million, and Lush, the value of which actually decreased 25 percent year-over-year to $4 million."
"Anastasia Beverly Hills has again reached the top spot on Tribe Dynamics’ earned media value color cosmetics report for December 2017.."
"However, it is how naturally Michele’s maximalist aesthetic lends itself to Instagram and other digital photo-sharing apps that gives Gucci its competitive advantage. He has the highest engagement rate of any designer on the app, according to Tribe Dynamics, with his posts receiving proportionally more comments and likes than any other. The Roman designer’s rich, renaissance-inflected aesthetic is “Made for Instagram.”"
"The brand, which raked in $72 million in media value in its first month (according to a Tribe Dynamics Cosmetics report), put paid to any outmoded notions that “darker skincare doesn't sell,” and sparked a discourse on social media around diversity in beauty. "
"That strategy seems to have boosted the brand’s earned media value, according to data from Tribe Dynamics. BH’s EMV was up 66 percent year-over-year for the third quarter of 2017. BH has also grown its community with a 278 percent increase in ambassadors, and grew its posts by 448 percent, according to Tribe."
"Since 2015, Kat Von D Beauty has shown up regularly on Tribe’s top ten EMV beauty list, along with social-media heavy hitters like Anastasia Beverly Hills and Too Faced."