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Adidas, Nike, Under Armour Lead in Influencer Marketing

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'Tribe Dynamics — an influencer marketing, digital strategy and competitive reporting agency — recently investigated brands within the athletic footwear space in order to reveal just how effective brand ambassadors — official or otherwise — have been in earning appeal. Specifically, the company evaluated differences in influencer strategies between brands and earned media value (Tribe Dynamic’s metric for measuring social media engagement).'

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Winners Win: Adidas, Nike, Under Armour Lead Activewear Vertical

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"Tribe Dynamics, an influencer marketing, digital strategy and competitive reporting agency, reviewed the top players in the space given its catapulting success in a range of products. Its recent report, “Activewear: An Investigation” said retailers increased activewear selections by 22 percent last year, which resulted in a 27 percent rise in full-price sellouts. According to Euromonitor, the performance category was valued at approximately $78 billion in 2016, cementing itself as the global leader of the overarching fashion and accessory industry."

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