"Loving Tan, the skin-care line that carries bronzing products, has received the top spot on Tribe Dynamics’ earned media value skin-care report for July. It is reported the brand’s EMV was $3.8 million, a 41 percent increase from July 2016."
"With 14.5 million Instagram followers, Anastasia Beverly Hills is considered at the top of its class in beauty brand social media. Marketing technology company Tribe Dynamics ranks the brand #1 in social media value and in 2016 the brand’s online sales skyrocketed by 150%."
"Once again, Anastasia Beverly Hills has earned the top spot on Tribe Dynamic’s Earned Media Value report for the month of July.."
"Even Ralph Lauren’s more traditional fashion shows over the past few seasons have offered a boost, spurring significant spikes in earned media value (EMV) during its February 2016, September 2016 and February 2017 shows, generating $4.6 million (36 percent of the month’s overall EMV), $2.1 million (21 percent) and $1.5 million (14 percent), respectively, according to analytics firm Tribe Dynamics."
"Jefferies' Stephanie Wissink and Ashley Helgans recently met with Tribe Dynamics, which measures earned media value (EMV) and consults with brands about their digital content strategies."
"Social media has played an outsized role in elevating false lashes. Tribe Dynamics reveals fake lash brands yield considerable EMV or earned media value, a metric measuring the value of social media marketing, by leveraging influencers posting frequently for enthusiast audiences."
"This is largely in due to the social space becoming obtuse and cluttered. “In Q1 2017, there was an average of 653 Instagram skin-care ambassadors and 184 ambassadors of the category on YouTube,” Tribe Dynamics’ “Q1 2017 Beauty Report” said."
"A recent report released by Tribe Dynamics showcases the importance of engaging with a community over a simple follower count number."
"In May 2017, when Chanel, Dior, Gucci and Louis Vuitton held cruise shows in Paris, Los Angeles, Florence and Kyoto respectively, Gucci’s presentation outpaced competitors — even Chanel, which has a larger social media following — clocking over $63 million in earned media value, up 170 percent year-over-year for the month, according to marketing firm Tribe Dynamics."