Comment

What Can Luxury Learn from Beauty Influencers?

"In May 2017, when Chanel, Dior, Gucci and Louis Vuitton held cruise shows in Paris, Los Angeles, Florence and Kyoto respectively, Gucci’s presentation outpaced competitors — even Chanel, which has a larger social media following — clocking over $63 million in earned media value, up 170 percent year-over-year for the month, according to marketing firm Tribe Dynamics."

Comment