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Decoding the Digital Strategy Behind Ralph Lauren's 'Garage' Show

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"Even Ralph Lauren’s more traditional fashion shows over the past few seasons have offered a boost, spurring significant spikes in earned media value (EMV) during its February 2016, September 2016 and February 2017 shows, generating $4.6 million (36 percent of the month’s overall EMV), $2.1 million (21 percent) and $1.5 million (14 percent), respectively, according to analytics firm Tribe Dynamics."

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What Can Luxury Learn from Beauty Influencers?

"In May 2017, when Chanel, Dior, Gucci and Louis Vuitton held cruise shows in Paris, Los Angeles, Florence and Kyoto respectively, Gucci’s presentation outpaced competitors — even Chanel, which has a larger social media following — clocking over $63 million in earned media value, up 170 percent year-over-year for the month, according to marketing firm Tribe Dynamics."

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