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Anastasia Beverly Hills, Farsali, Brazilian Bond Builder Top Tribe Dynamics’ Earned Media Value Report

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"Anastasia Beverly Hills topped the Tribe Dynamics earned media value color cosmetics report for February.

The brand recorded $105.1 million in earned media value, flat from the previous year. Its earned media value can also be attributed to the pre-launch of the brand’s collaboration with influencer Amra Olević. The highlighter in the collaboration collected $14.9 million in earned media value with content from 929 influencers."

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Lauder Focuses on Retail and Hair With New Executive Hires

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"During a recent interview, Lauder ceo Fabrizio Freda spoke of the company’s strategy to leverage influencer marketing more effectively in the hair-care category, which was the fastest-growing beauty segment tracked by influencer analytics firm Tribe Dynamics in 2017. “Both Aveda and Bumble are becoming much more social media active,” he said. The other part of Lauder’s hair strategy includes “creating a high level of loyalty” to the products in its brands’ portfolios with superior product quality, Freda said."

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How Glamglow became the skin-care brand with the most buzz on social media

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"A new report from TribeDynamics found that, at $6.3 million, the brand’s earned media value saw a 54 percent year-over-year increase in 2017. It is followed by other brands that rely largely on social media for growth, including new entrant Farsali, which grew 86 percent year-over-year to $4.7 million, and Lush, the value of which actually decreased 25 percent year-over-year to $4 million."

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Gucci or Balenciaga: Which Was the Hottest Fashion Brand in 2017?

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"However, it is how naturally Michele’s maximalist aesthetic lends itself to Instagram and other digital photo-sharing apps that gives Gucci its competitive advantage. He has the highest engagement rate of any designer on the app, according to Tribe Dynamics, with his posts receiving proportionally more comments and likes than any other. The Roman designer’s rich, renaissance-inflected aesthetic is “Made for Instagram.”"

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