"In May 2017, when Chanel, Dior, Gucci and Louis Vuitton held cruise shows in Paris, Los Angeles, Florence and Kyoto respectively, Gucci’s presentation outpaced competitors — even Chanel, which has a larger social media following — clocking over $63 million in earned media value, up 170 percent year-over-year for the month, according to marketing firm Tribe Dynamics."
"Other than a spike around its runway show in February, which helped the brand clock up $16.6 million in earned media value in that month alone, Calvin Klein’s earned media value has been fairly flat over the last year, according to Tribe Dynamics, a marketing technology firm."
"There are also programs like Tribe Dynamics, that will give you a more in-depth analysis about social media posts. They created a metric, “Earned Media Value,” that tells you how much brands save when influencers post about their product."
"Tribe Dynamics is the go-to source for this data. Last year Tribe Dynamics studied the relationship between Earned Media Value (EMV) and the NPD Group’s annual sales data from 2014 and 2015."
"The brand also makes social-media favorite Dewy Skin Mist, $48, and has increased its earned media value by 49 percent (to almost $2.1 million) in the past 12 months, according to data from Tribe Dynamics."
"To gather the results, Tribe discerned top brick-and-mortars and online retailers and evaluated earned media value metrics, ambassador loyalty and posted content between January and March of this year."
"Recent, previously unannounced investments have included Tribe Dynamics, an influencer data platform that ties “earned media”—press coverage or other content placements that weren’t paid for by the advertiser—to sales."
"Retailers and brands honed in on influencer activations during April, Tribe Dynamics’ Earned Media Value report confirmed."
"Marketing firm Tribe Dynamics created a metric called “Earned Media Value,” (EMV) which estimates how much brands save through organic social media posts."
"LVMH has hired San Francisco-based Tribe Dynamics to identify and interact with “influencers”—those who talk about LVMH’s brands on social networks, ranging from celebrities to people with just a few hundred followers on Instagram."