"Instead, it’s the fact that, despite only clocking roughly 155,000 Instagram followers,her engagement is almost twice that of the average fashion “influencer”, according to data analytics firm Tribe Dynamics."
"After launching at Sephora on Sept. 8, Rihanna’s namesake brand, Fenty Beauty, earned the third spot on Tribe Dynamics’ September earned media value report. The company recorded $72.0 million in earned media value, beating out long established labels like NYX ($51.5 million), Benefit ($48.1 million) and Urban Decay ($37.0 million)."
"According to Tribe Dynamics, the bag resulted in $2.3 million in earned media value from January to September this year. Thank to coverage from The Daily Mail, The Guardian and Time, it also reached a much wider audience — 116 million — than from traditional fashion media."
'Tribe Dynamics — an influencer marketing, digital strategy and competitive reporting agency — recently investigated brands within the athletic footwear space in order to reveal just how effective brand ambassadors — official or otherwise — have been in earning appeal. Specifically, the company evaluated differences in influencer strategies between brands and earned media value (Tribe Dynamic’s metric for measuring social media engagement).'
"Tribe Dynamics, an influencer marketing, digital strategy and competitive reporting agency, reviewed the top players in the space given its catapulting success in a range of products. Its recent report, “Activewear: An Investigation” said retailers increased activewear selections by 22 percent last year, which resulted in a 27 percent rise in full-price sellouts. According to Euromonitor, the performance category was valued at approximately $78 billion in 2016, cementing itself as the global leader of the overarching fashion and accessory industry."
"According to Tribe Dynamics, Benefit Cosmetics generated $48 million in earned media value — a metric used to describe publicity and engagement through digital media — landing it in the top 10 cosmetics companies for July 2017."
“Hair extensions are visual and the results are noticeable, which gives influencers ample opportunity to create compelling content,” says Conor Begley, president and founder of Tribe Dynamics."
"Loving Tan, the skin-care line that carries bronzing products, has received the top spot on Tribe Dynamics’ earned media value skin-care report for July. It is reported the brand’s EMV was $3.8 million, a 41 percent increase from July 2016."
"With 14.5 million Instagram followers, Anastasia Beverly Hills is considered at the top of its class in beauty brand social media. Marketing technology company Tribe Dynamics ranks the brand #1 in social media value and in 2016 the brand’s online sales skyrocketed by 150%."
"Once again, Anastasia Beverly Hills has earned the top spot on Tribe Dynamic’s Earned Media Value report for the month of July.."