"The brand, which raked in $72 million in media value in its first month (according to a Tribe Dynamics Cosmetics report), put paid to any outmoded notions that “darker skincare doesn't sell,” and sparked a discourse on social media around diversity in beauty. "
"That strategy seems to have boosted the brand’s earned media value, according to data from Tribe Dynamics. BH’s EMV was up 66 percent year-over-year for the third quarter of 2017. BH has also grown its community with a 278 percent increase in ambassadors, and grew its posts by 448 percent, according to Tribe."
"Since 2015, Kat Von D Beauty has shown up regularly on Tribe’s top ten EMV beauty list, along with social-media heavy hitters like Anastasia Beverly Hills and Too Faced."
"Tribe Dynamics, which measures earned media value (EMV) based on influencer engagement with brands via social media, pulled some data for Racked. EMV is an indirect measure based on mentions and engagement, but does have some correlation with actual market share and revenue."
"Tribe Dynamics, a marketing technology company, estimates the monetary value of publicity generated for brands by third-party digital influencers, including individuals, publications, retailers and other brands. The majority of this Earned Media Value (EMV) comes from the amount of likes, shares and comments that their posts attract."
"Tribe Dynamics’ October report details the cosmetics, skin- and hair-care brands that recorded the most earned media value."
"Instead, it’s the fact that, despite only clocking roughly 155,000 Instagram followers,her engagement is almost twice that of the average fashion “influencer”, according to data analytics firm Tribe Dynamics."
"After launching at Sephora on Sept. 8, Rihanna’s namesake brand, Fenty Beauty, earned the third spot on Tribe Dynamics’ September earned media value report. The company recorded $72.0 million in earned media value, beating out long established labels like NYX ($51.5 million), Benefit ($48.1 million) and Urban Decay ($37.0 million)."