When finding influencers to work with, brands often place high value on a single factor: follower count. The bigger the following, the larger the reach, the greater the impact. But, given the increasing importance of building communities of beauty ambassadors that are both diverse and relevant, combined with the rising role of micro-influencers, should the way we look at follower count change?
Join us on 14th September, as we explore the breakout of current beauty influencers across follower-count tiers, the relationship between follower count and engagement rate, and potential indicators of an influencer’s future growth. We'll also highlight the top-performing Beauty brands and influencer activations across the UK and France for Q2 2017.
If you would like to join us on September 14th, please reach out to Brit@TribeDynamics.com