Data Collection

Objective, Industry Specific, and Earned




Our data is never sponsored nor does it require human interpretation. Additionally, we do not pay to have it featured in any publication. In order to garner true insights bias must be eliminated.

Industry Specific

Different industries require different methodologies. What works for one may not work for another.


Looking at data points that can be easily manipulated by large increases in digital advertising spend is generally not insightful because you rarely know the objective outcome. 



Data Sources


Consumer Sentiment and WoM

We collect data from the top 50,000 influencers in the beauty, fashion and lifestyle spaces. This allows us to breakdown overall consumer sentiment at a brand, campaign, product category, and individual product level.

It serves as an excellent proxy for actual Word of Mouth value generated.